If you want to design effective marketing postcards, then aim for “Refrigerator Door Mindshare.” By this, I mean that you should create a card that someone would be proud to display on his or her refrigerator door. The image on the front of your postcard should be simple, but attractive. I?ve found that brightly colored [...]
Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can’t make it. Almost daily I talk to people who give up on their dream of “solopreneurship” and, resentfully, join the ranks of job seekers. What disturbs me the most is that many of them [...]
How Colors Effect Our Emotions? One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not. Some colors effect us more then others but they all have their own individual properties that effect the way people feel. [...]
The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the card to market effectively for you. Concentrate on a specific item or niche. When used correctly a post card can become very powerful marketing tool. Be sure the [...]
Intro Want me to tell you something on how you can motivate your market force in 2005. I will do so today. Tell you ideas that will power your marketing and promotions with force, if only you will appreciate their simplicity and common sense. Tell me. A critical question: How simple, motivational and forceful are [...]
In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients. Regardless of the industry you are in image is a part of your marketing. Take the real estate industry. An often-overlooked [...]
Looking for the magic formula or the whiz-bang approach that will unlock your business success? Are you willing to pay hundreds for it? How about thousands? Guess what, you are not alone. Just as people, for ages, have searched for the fountain of youth, entrepreneurs and small business owners around the world are [...]